BroadHop, Inc. Online Privacy Statement

BroadHop is committed to protecting your privacy. Please read the BroadHop Online Privacy Statement below that governs our privacy practices. This BroadHop Online Privacy Statement applies to data collected by BroadHop through its web sites and services, as well as its offline product support services. It does not apply to those BroadHop sites, services and products that do not display or link to this statement or that have their own privacy statements.

Your personal information may be shared with other BroadHop offices or subsidiaries around the world (collectively “BroadHop”). All such entities are bound by appropriate confidentiality and data transfer agreements. In addition, all such entities are governed by this Privacy Statement.

The Information We Collect
Throughout this policy, we refer to information that personally identifies you as “Personal Information” or “Sensitive Personal Information.” BroadHop collects your Personal Information or Sensitive Personal Information so that we can respond to your requests, which may include, for example, processing your orders, adding you to email lists, registering you for events and training programs.

Personal Information is any information that can identify you as an individual, such as your name, postal or email address, phone number, occupation, or personal interests. Sensitive Personal Information is any information that would permit access to your financial account, including account number, credit or debit card number, in combination with any required security code, access code or password.

If you give us Personal Information about somebody else, such as family members or work colleague, you must have that person’s permission to do so.

In many instances, you may browse the BroadHop website anonymously. When you arrive at the BroadHop website, we record your IP address (the Internet address of your computer) to give us an idea of which parts of the website you visit and how long you spend there. We do not link your IP address to any Personal Information unless you have registered with us and logged in using your profile.

Access to certain BroadHop web pages, services, products and activities requires a login and a password. It is your responsibility to maintain the confidentiality of your login and password information.

You may choose to give us Personal Information in a variety of situations, including when you:

register with BroadHop for an account on BroadHop websites;
use certain BroadHop products or services;
register to attend a seminar;
participate in an online survey;
ask to be included in an email or other mailing list;
submit an entry for a sweepstakes or other promotion; or
when you submit your personal information to BroadHop for any other reason

From time to time, BroadHop receives personal information from our business partners and vendors. BroadHop only uses this information if it has been collected in accordance with privacy practices consistent with this Privacy Statement.

Your Preferences
We will always tell you before we collect any Personal Information and inform you of the purpose of the collection. We will ask for your consent before we use or share your information for any purpose other than the reason you provided it. In order to let us know your preferences, we will require an action on your part, such as checking the appropriate option, to indicate your consent.

How We Use Your Personal Information
BroadHop uses your Personal Information to respond to your requests, and to do so, we may need to share your information with others. In that case, we share only the information necessary to handle your request and obligate these other parties to limit their use of your Personal Information to fulfilling your request. In addition, we may use your Personal Information to contact you as part of our customer satisfaction surveys or for market research purposes, with your permission.

We will use your Personal Information to provide products and services you have asked for, to respond to callback requests, and to provide specific marketing materials you have requested. The third parties we may need to share your information with include our business partners (for instance, as part of a joint sales promotion or to pass sales leads to one of our distribution partners); service vendors; shipping companies; and postal and government authorities (such as Customs authorities).

In the event that your employer has a written agreement with BroadHop governing access to BroadHop information or programs, BroadHop may use your Personal Information to verify compliance with the agreement, log software licenses granted, track software downloaded from those pages, or track usage of other applications available on those pages.

We may also use your Personal Information to create anonymous data records or aggregations of data, to perform statistical analyses and for other purposes, by omitting or removing information (such as your name) that makes the data personally identifiable to you. We will also disclose your Personal Information if required to do so by law, to enforce our Terms of Use, or in urgent circumstances, to protect personal safety, the public or our websites.
Any Sensitive Personal Information that you provide will only be used to implement the specific activity or event it was submitted for and will then be destroyed.

Your Ability to Access, Update or Deactivate Your Information
Registered users may review and revise their Personal Information at broadhop.com. You may request deactivation of your BroadHop account or any of your Personal Information held by us by sending an email to privacy@BroadHop.com.

If you choose to deactivate your account, where permitted by law we will retain in our files some of your Personal Information to prevent fraud, resolve disputes, troubleshoot problems, enforce our Terms of Use, respect your opt-out preferences, and comply with legal requirements.

How We Protect Your Information
BroadHop safeguards the security of the data you send us with industry-standard physical, electronic, and managerial procedures. When appropriate, BroadHop websites use SSL-encryption to enhance the security of sensitive data transmissions. Inside BroadHop, data is stored in controlled servers with limited access. Your information may be stored and processed in the United States or any other country where BroadHop, its subsidiaries, affiliates or agents are located.

While we strive to protect your personal information, we cannot ensure the security of the information you transmit to us over an unsecured Internet connection. We therefore urge you to take every precaution to protect your personal data when you are on the Internet.

Some ways to protect your personal data include changing your passwords often, using a combination of letters and numbers in passwords, and making sure you use a secure browser. In addition, be aware of phishing attacks, which attempt to steal consumers' personal identity data and financial account credentials. “Phishers ” use 'spoofed' e-mails to lead consumers to counterfeit websites designed to trick recipients into divulging sensitive personal information such as credit card numbers, account usernames, passwords and social security numbers. BroadHop will never send an email asking you to provide or confirm Sensitive Personal Information. If you receive a communication such as this, please immediately forward it to privacy@BroadHop.com and immediately delete it from your computer.

Children and Privacy
Our websites do not target and are not intended to attract children under the age of 13. BroadHop does not knowingly solicit personal information from children under the age of 13 or send them requests for Personal Information.

Third Party Sites
BroadHop's website contains links to third party websites, some of which may be co-branded with the BroadHop logo. However, these websites are not operated or maintained by BroadHop, and BroadHop does not share your Personal Information with these websites and is not responsible for their privacy practices. Your use of any third party website is at your own risk.

Although we choose our business partners carefully, BroadHop cannot be responsible for the privacy practices of websites operated by third parties that are linked to from our site. Once you have left our website, you should make a practice of checking the applicable privacy statement of the third party website to determine how they will use any information they collect from you.

Changes to this Privacy Statement
This document was last updated on November 24, 2008. BroadHop may amend this privacy statement from time to time, and at any time. We will post a notice on our website home page for 30 days whenever this Privacy Statement is materially changed. Your continued use of the BroadHop website after any change will signify and confirm your assent to those changes.

Questions or Suggestions
If you have questions or concerns about our collection, use, or disclosure of your Personal Information, please email us at privacy@BroadHop.com.

BroadHop Inc.
1401 17th Street, Suite 200
Denver, CO 80202
US